"Charlie's background in sales training and sales management give him something all the other speakers lack - he understands the whole process." - Tom Daddario, Vice President of Sales and Marketing for Standard Pacific Homes

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Marketing 

It is well known that marketing without a target will miss the mark. For marketing to be both powerful and effective, the brand message must be consistent. Defining your target audience and how they make desicisons will help direct your marketing efforts. Our tools, techniques and alliances will help position your company as one with a unique benefit. Your brand identity is vital in helping you drown out the noise in the marketplace. Customers give their business, and their loyalty, to brands they like and want to be associated with.

Through our sound marketing advice and alliance partners, we will help you effectively plan and execute great marketing. Topics we will cover include:

  • Creating the Right Brand
  • Running a World Class Marketing Campaign
  • Adjusting Wisely to budget cuts and national or local trends
  • Speak to Buyer through the use of Promotions and Advertising
  • Market Research

 

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